girl on beach with pink sun shirt
5 min read
Camping with Kids in South Florida: What We Learned After a Few Sweaty Attempts

South Florida camping is hot, humid, more wildlife than you expected, and genuinely wonderful in a way that takes a few sweaty attempts to fully appreciate. Here is how to do it better than we did the first few times.

family hiking in stunning moutain
3 min read
One Shirt, All Summer. We're Done Overthinking It.

Summer hit and I have barely thought about what to pack. That is new. It took a few seasons of trial and error to get to a system that is actually simple. Here it is — and free shipping through the end of June.

girl with hat and sunshirt at beach
4 min read
Sun Protection for Kids: What I Actually Do

The goal of sun protection is not keeping your child inside. It is getting outside as much as possible in a way that is practical and smart. Here is what I actually do for my kids — not the perfect version, the real one.

man with blue sun shirt at beach
3 min read
A Father's Day Gift Guide for the Dad Who Would Rather Be Outside

If the dad in your life would rather be on a trail than in a restaurant, this list is for him. Not novelty gifts. Not things that end up in a drawer. Practical picks for the outdoor dad who doesn't need more stuff, just better stuff.

boy playing in stream wearing sun hat
4 min read
Every Hat Problem We've Ever Had. One Hat That Solves Them.

The hat blew off on the boat. It got soaked and stayed wet. My kid burned the back of their neck wearing it. It was too hot to keep on. All real problems we heard for years. So we finally made the hat that solves them. The Roam Hat presale is open now.

man wearing sun shirt on dock
2 min read
Men's ONE shirts are LIVE

Since the beginning, the most common message in our inbox has been some version of: when are you making one for my husband? The answer is now. The men's ONE Shirt is here, and dad and mini matching is live.

girl on a hiking trail
5 min read
What to Pack for Summer Camp

I spent more than ten years as a camp counselor before I became the mom doing the packing. Which means I know exactly what happens to every item on that four-page list, and which one piece of gear changes the entire sun protection situation when your kid is away from home.

dad and daughter fishing on boat
4 min read
What We Actually Wear on the Boat (Because Cotton Was Not Cutting It)

The first time we took the kids out on the boat for a full day, I dressed everyone in cotton and felt pretty good about the sunscreen situation. By noon I had learned several things. Here is the system that actually works.