Up to 30% off on ONE shirts and Rash guards when you get one for you and one for your little one to match. Automatically applies at checkout.
How we change the world by Playing Outside
- Problem: Childhood obesity and related illnesses are on the rise.
- Fix: Outdoor play boosts daily movement, keeping kids fit and building lifelong active habits.
- Problem: Kids and adults face record levels of anxiety and depression.
- Fix: Time outside lowers stress, lifts mood, and reduces depression symptoms.
- Problem: Screen time isolates kids and cuts face-to-face connection.
- Fix: Outdoor play fosters friendships, teamwork, and real human connection.
- Problem: Isolation and bottled-up energy can lead to aggression.
- Fix: Outdoor play releases energy positively and builds empathy through shared play.
- Problem: Screen overload disrupts sleep cycles.
- Fix: Natural light outdoors resets circadian rhythms, leading to deeper, healthier sleep.
- Problem: Many kids struggle to pay attention at school and home.
- Fix: Outdoor play sharpens focus and reduces ADHD symptoms.
- Problem: Over-sanitized kids miss out on healthy microbe exposure.
- Fix: Fresh air and messy outdoor play strengthen the immune system.
- Problem: Growing up indoors fuels “nature deficit disorder.”
- Fix: Kids who play outside develop lifelong care for the environment.
Our Promise to Your Family
We hold our apparel to an incredibly high standard. Every piece that we produce needs to be UPF 30+ or higher, super comfortable for no fuss adventuring, more than one weather and use adaptable, Easy to pack and sustainable.
Comfortable + Safe
Comfortable + Safe
We want our kids to play all day without getting too hot, too cold, or exposed to unsafe elements with sensory sensitive fabrics that tare UPF 30+ or above.
Versatile
Versatile
We are minimalists, and don't want a bunch of different clothes for every season. We want few of the best clothes for the job.
Packable
Packable
We want to be able to pack just a few items to travel and backpack without breaking our backs.
Sustainable
Sustainable
We wanted clothing that wouldn't harm our planet while we enjoy it. A brand that thinks about it's impact.
We are trying to normalize shopping sustainable
You shouldn't have to sacrifice the planet to enjoy it
Textile Selection
Textile Selection
We select each fabric carefully making sure that we are using the best fabric for the job, with the least amount of environmental impact.
Versatility + Durability
Versatility + Durability
We make sure that every piece surves multiple purposes and is well constructed so that it is long lasting. The oposite of fast fashion.
Circular Solution
Circular Solution
We partner with OSOMTEX. For every item you buy, we save 2 items of clothing from a landfill. These get turned into new thread. Closing the fashion loop
Human Approach
Human Approach
We are human and we are constantly optimizing how we can be, and do better. If we make a mistake, we will fix it. If there is a better way, we will do it.
Contact us
Have a question, or want a product recommendation? Get in touch.