Take $10 off all kids ONE Shirts and ROAM hats this month for Back to School. Automatically applied at checkout.
To Every South Florida Mom Who Needs an Excuse to Go to the Beach
You don't need one. But here's one anyway.
Published: May 4, 2025 | Community + Motherhood | Play Outside Co.
I have a theory about South Florida moms.
We live somewhere that people travel thousands of miles to visit, and most of us are running so hard that we haven't actually been to the beach since March. We drive past the ocean on the way to school drop-off. We see the Intracoastal from the highway. We say "we should go this weekend" approximately every weekend and then Sunday night arrives and somehow we are meal prepping instead.
Meanwhile, there's a literal beach. Like, right there.
So consider this your scheduling intervention.
This Monday: Barefoot Moms Meetup at Hugh Taylor Birch Beach
On Monday, May 12, The Mothership Collective and Play Outside Co. are hosting a laid-back beach morning at Hugh Taylor Birch State Park, near lifeguard station 15. It runs from 9:30 to 11:30 a.m.
There's a tent, music, and absolutely zero planned activities. This is a kick-your-shoes-off-in-the-parking-lot kind of morning. Come solo, come with your kids, come with a friend you've been meaning to see for three months. All of it works.
After the beach portion, anyone who wants to keep going is heading to The Grove at Hugh Taylor Birch for lunch. That park is one of the most underrated spots in Fort Lauderdale and if you haven't spent real time in it, this is a solid reason to start.
Bring your own water, snacks, and sunscreen. The rest is handled.
RSVP here. We would love to see your face.
Why This Matters More Than Your To-Do List
There's a specific kind of outdoor mom that lives in South Florida. She's not doing weekend ski trips or planning fall foliage hikes. She's figuring out how to get outside between June and September when it's 94 degrees and 100% humidity by 9 a.m. She knows which parks have shade, which beaches have parking, which trails are actually walkable with a stroller. She is resourceful and a little sweaty and she loves it here, even when it's a lot.
Finding other moms who feel the same way is kind of irreplaceable.
That's what Mothership Collective does really well, and it's why this morning exists. Not a workout. Not a networking thing. Just moms, outside, salt air, the kind of conversation you only have when you're not sitting across a table from someone.
If you've been meaning to get to the beach, this is the morning.
A Mother's Day Note (For Anyone Shopping)
Mother's Day is Sunday, May 10, which means if someone in your life is looking for a last-minute gift for the mom who would rather be outside than receive a candle, we've got you.
Through Sunday, we're offering an extra 15% off our already-discounted mom and mini matching bundles. The bundles are already 20% off when bought together, so this is the best pricing we do all year.
The ONE Shirt is our bamboo UPF 50+ sun shirt built specifically for the South Florida outdoor life, soft and breathable for the boat, the beach, the trail, and the school pickup line when you didn't have time to change. Getting matching ones for you and your kid sounds cheesy until someone takes a photo at the water's edge and you realize that photo is going on the wall.
Available in Aqua, Blue, and Pink. Ships fast.
Shop the mom and mini matching bundle
See You Monday
Hugh Taylor Birch Beach. Lifeguard station 15. Monday May 12, 9:30 a.m.
You live here. The beach is right there. Come outside.
RSVP for the Barefoot Moms Meetup
Play Outside Co. is a South Florida brand making bamboo UPF sun shirts for women and kids who refuse to stay inside. We test every shirt in the same heat you do.