Why We Changed Our Name to Play Outside: The Story Behind the Evolution

When I first started Muddy + Mind, the vision was simple: to inspire families to embrace the outdoors and make adventure a central part of childhood. Over time, that mission has stayed true, but our brand has grown and evolved—and with it, so has our understanding of what resonates with our community. That’s why we’re proud to introduce our new name: Play Outside.

This change reflects not only who we are today but also where we’re headed. Let me take you behind the scenes to explain why this shift feels so right and how it embodies the journey we’ve taken together.

A Clearer, Stronger Message

At its core, “Play Outside” is a call to action—a message that’s simple, direct, and deeply aligned with our purpose. While Muddy + Mind represented the balance of outdoor messiness and mindful living, the name didn’t fully capture the energy and excitement of what we stand for.

Play Outside is about inspiring action, inviting families to step out, connect with nature, and embrace adventure in every season. It’s a name that’s clear, relatable, and impossible to misinterpret.

Our Evolution as a Brand

When I started this journey, I knew that the early stages of building a brand often require pivots. As a brand strategist, I’ve guided many startups through the process of finding their voice and identity. One key lesson I’ve learned? It’s okay to evolve.

• Staying True to the Vision: This change isn’t about abandoning Muddy + Mind’s values—it’s about refining and amplifying them.
• Adapting With Purpose: Early-stage brands grow fast, and with growth comes clarity. I knew it was important to listen to our community and make strategic decisions based on what would serve us—and our customers—best.

It’s not about being fickle or chasing trends. It’s about making informed choices that reflect where the brand is going, not just where it started.

Why “Play Outside” Fits Better

Play Outside captures everything we’re passionate about in just two words:

• Adventure: Encouraging kids and families to explore the great outdoors.
• Simplicity: Stripping away distractions to focus on what really matters—time spent in nature.
• Connection: Building bonds between families, communities, and the environment.

The name is as active and vibrant as the families we serve, and it aligns with the movement we want to create: one that inspires outdoor play for everyone.

The Heart Behind the Brand: Adriana’s Perspective

As the founder of this brand—and as a mom—I know how important it is to create something that truly resonates. My background as a brand strategist gave me the confidence to make this change thoughtfully and strategically, knowing that evolution is part of the process.

• Balancing Growth and Focus: Pivoting doesn’t mean abandoning what came before. It’s about honoring our roots while stepping boldly into the future.
• Listening to Our Community: The feedback we received helped shape this decision. Families told us they loved our mission but sometimes found the name “Muddy + Mind” unclear. Play Outside fixes that with a name that says exactly what we’re about.
• Commitment to Purpose: This isn’t just a rebrand—it’s a deeper commitment to our mission.

What Doesn’t Change

While our name has changed, our values haven’t. Play Outside continues to stand for:

• Sustainability: Thoughtful designs that are kind to the planet.
• Quality: Durable, versatile clothing that lasts through every adventure.
• Family Connection: Creating tools and resources that inspire more outdoor time together.

Our products, like the beloved Bamboo ONE Adventure Shirt, are still at the heart of everything we do, and we remain dedicated to helping families explore the world around them.

Join Us in the Next Chapter

The journey from Muddy + Mind to Play Outside isn’t just about a new name—it’s about a renewed focus and a brighter future. We’re so excited for this next chapter and grateful to have you along for the adventure.

Whether you’ve been with us from the start or are just discovering us now, we hope Play Outside inspires you to step outside, embrace the mess, and find joy in every adventure.